2024 WINS For Shusterman Media
2024 was definitely a memorable year for Shusterman Media! Some of my biggest accomplishments included...
* Growing Maria Shriver's YouTube channel from 19K subscribers to 69K subscribers, creating Maria's most viewed YouTube Short (11.2M+ views), and generating nearly 30 million combined organic views on her channel
* Managing and executing several of the largest SKF Bearings social media campaigns: The "What's In These Bearings?" commercial starring Kader Sylla (1M+ views), The Jenkem Magazine SKF behind-the-scenes videos (150M+ views), The SKF Skate Bearing Lubricant Oil launch campaign, The Louie Lopez signature bearings campaign (338K+ views), The Rayssa Leal 'Welcome To The Team' campaign (2M+ views), The Rayssa Leal Giveaway featuring all of her sponsors (11K entries)
* Creating original video content to promote Skate Like a Girl's Wheels of Fortune (WOF 12) Event in Seattle, WA, which collectively generated 180K+ views and 650K+ impressions on TikTok and IG
* Managing the social media efforts of the last Winter Dew Tour in Copper Mountain, CO, which included creating and posting over 250+ pieces of original video and photo content spread across IG, TikTok, FB, Twitter/X and YouTube for 22 brand sponsors, which included: Pacifico Beer, Smirnoff Vodka, GoPro, U.S. Air Force, Marriott Bonvoy, Nixon, etc.
* Managing the social media efforts of the first ever Rockstar Energy Open in Portland, OR, which garnered 40M+ social media impressions & 15M+ video views
* Creating and managing the two largest 4 Wheel Parts IG giveaways (#4WPBuilds) that generated 1.6M+ impressions
* Creating a comprehensive social media strategy, which included several pieces of original video content for the grand opening of The Cool Cat Collective storefront in Long Beach, CA
