TikTok making it easier for people to discover businesses

TikTok is expanding its business discovery capabilities by encouraging users to add locations and share their experiences with physical stores on the app. The platform aims to increase user engagement by offering potential reach for posts that include location information. Additionally, TikTok is testing in-app prompts to encourage users to leave reviews for businesses they visit. By incorporating these features, TikTok aims to enhance its discovery potential and tap into the growing trend of young people using social media platforms like TikTok and Instagram rather than Google Search to search for restaurants. This presents a significant opportunity for TikTok to strengthen its in-stream business discovery capabilities.