TikTok’s 2023 Marketing Calendar for Small Businesses

TikTok recently released a 2023 marketing planner that is perfect for small businesses who are new to the platform and looking to organically grow their reach and following. The planner helps small businesses identify what seasonal moments and holidays are most relevant to them in order to create content (and momentum leading up to key moments) that resonates with their target audience. For example, a jewelry store may want to begin creating content leading up to Mother’s Day that promotes and explains why their products would make great gifts for moms.

The planner goes through the most popular seasonal moments and holidays in each sales quarter and offers some great suggestions for businesses to get the ball rolling on their content plans around these important times of year.

Click Here to download the calendar. TikTok also created this calendar to push small businesses to use their advertising platform. I can confidently say from experience that your small business doesn’t necessarily need to spend money on ads right away as long as you create authentic and engaging content. I have experienced a lot of organic success on TikTok for several brands and haven’t spent a dime on advertising.