TikTok Content For The Converse AS-1 Pro

I created this TikTok edit for Converse's to help promote the release of their newest skate shoe, the AS-1 Pro. This was a fun piece of content to create, which I think appeals to both skaters and non-skaters alike. It's important for a global brand with a diverse range of customers, like Converse, to create content that appeals to both a wider/general audience, while still grabbing the attention and consideration of a more niche audience. In the case of the AS-1 Pro, Converse created a shoe that is inspired by and caters to skateboarders, while also making sure to appeal to non-skaters who are simply looking for a good looking sneaker that's durable and perfect for day-to-day use.